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A large amount of data can be collected about the visitors to a web site. In the simplest form you can find out how many visitors per day visit your site. However, there is a lot more detail that can be obtained about the visitors to your site, and that information can help you to modify your site to target specific markets or customers and to improve your search engine ranking for specific key words.
The following information can be obtained about the visitors to your site:
- Country where the visitor is from
- visitor trending (visits, page views, time on site, bounce)
- Browser and operating system details
- Screen resolution
- Network properties (service providers, hostnames, connection speeds)
- Traffic Sources (direct, referred, search engine)
- Key words used to find site
- Content (top content, top landing page, top exit page
As part of your site management we can provide regular reports containing the information that is most useful to you so that you are better able to fine tune your web site to meet your needs. We can emply Google Analytics which provides a wealth of information about your web site visitors. Using that information along with Google Webmaster Tools we can work to improve your search engine rankings and drive more customers to your web site.
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