Communication is the key to successful customer relationship management (CRM). A good CRM system should help a company to enable its marketing departments identify and target their best customers, manage marketing campaigns and generate quality leads for the sales team. It should assist in improving telesales, account and sales management by optimising information shared by multiple employees. Individualised relationships with customers should be achieved with the aim of improving customer satisfaction and maximising profits. The most profitable customers should be easily identified and targeted to provide them with the highest level of service. Employess at all levels should have access to the information and processes to enable them to know their customers and understand and identify customer needs and effectively build relationships between the company, its customer base, and distribution partners.

Basic customer management provides an integrated solution that lets organisations and individuals efficiently track and record customer and supplier interactions, including emails, phone calls, meetings, documents, jobs, faxes, scheduling and more.

We can setup the open source Sugar CRM software on a website for you to use with your business. There are three different variants of Sugar CRM available

• Sugar Enterprise - for the most demanding business requirements
• Sugar Professional - for small and medium sized businesses
• Sugar Community Edition - the free version with some reduced functionality

See what version is right for your needs at: Sugar Edition Comparison