Every website design is different and each client has their own specific ideas and requirements. Some may have an exisiting site, or their own graphics and text. While others may be starting with a clean sheet with no fixed idea of exactly what they want.
Our approach is to discuss the requirements in detail in order to establish exactly what is required. Then a protype site is produced in order to let the customer see the design from an early stage and then to provide some additional input. The protype site is modified in order to incorporate any new ideas or changes until it meets with the client's approval.